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Why does Content Matter for SEO? | Google's Ranking Algorithm

On-site content is a crucial component of SEO, accounting for 18-21% of Google's Ranking Algorithm. It refers to the content found on your website, including text, images, and videos, and plays a significant role in how search engines evaluate your site’s relevance and authority. This blog post is the 8th and last iteration of one of our series, Google's Ranking Algorithm, and will cover a basis of content-building for SEO in regards to the algorithm.

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An Overview on Technical SEO | Google's Ranking Algorithm

This blog is part of one of our series: Understanding Google's Ranking Algorithm. This blog is the 7th of that series and will provide an overview on Technical SEO, what it entails, how to approach it as a website analyst, and possible results. On-site (technical) SEO is a critical aspect of optimizing your website for search engines, accounting for 7-10% of Google's Ranking Algorithm. It involves various technical elements that enhance your site's visibility and usability, ensuring that search engines can efficiently crawl and index your content.

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The Importance of Site Structure in SEO | Google's ranking Algorithm

This blog is part of one of our series: Understanding Google's Ranking Algorithm. This blog is the 6th of that series and will provide an overview on Infrastructure for SEO, what it entails, how to approach it as a website analyst, and possible results. Infrastructure plays a critical role in determining your website's performance, accounting for 12-15% of Google’s Ranking Algorithm. A well-structured infrastructure not only improves user experience but also enhances your site's visibility in search engine results.

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Does Engagement Matter for SEO? | Google's Ranking Algorithm

This blog is part of one of our series: Understanding Google's Ranking Algorithm. This blog is the 5th of that series and will provide an overview on Engagement for SEO, what it entails, how to approach it as a website analyst, and possible results. Engagement metrics are crucial to your website's performance, accounting for 20-23% of the Algorithm. This segment evaluates how users interact with your content and can significantly impact your site's visibility in search results.

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Optimizing Backlink Off-Site SEO | Google's ranking Algorithm

This blog is part of one of our series: Understanding Google's Ranking Algorithm. This blog is the 4th of that series and will provide an overview on Backlink SEO, what it entails, how to approach it as an website analyst, and possible results. Off-Site (Links) SEO plays a significant role in Google’s Ranking Algorithm, accounting for 18-21%. It involves various domain-level and page-level features related to the quality and quantity of backlinks pointing to your site.

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