
Optimizing Backlink Off-Site SEO | Google's ranking Algorithm
This blog is part of one of our series: Understanding Google's Ranking Algorithm. This blog is the 4th of that series and will provide an overview on Backlink SEO, what it entails, how to approach it as an website analyst, and possible results. Off-Site (Links) SEO plays a significant role in Google’s Ranking Algorithm, accounting for 18-21%. It involves various domain-level and page-level features related to the quality and quantity of backlinks pointing to your site.